![]() How important is constant innovation to IGG? Today, almost all of the mobile developers from Asia are following IGG’s steps in going global. How has the industry changed since your involvement?Ī decade ago, when we first started, we were the only Asian pioneer targeting the global market. Our games are now available in 23 languages and we put on events for our global players all over the world. To cater to the players in the global market, we established development centres in 10 countries and hired developers from different countries, with different cultural backgrounds. ![]() We do globalised development, globalised marketing and globalised operations. What gives IGG its point of difference in the marketplace? IGG also went public the same year and became a billion-dollar company. It reached US$10 million in monthly revenue by December 2013. There was a huge push back from both investors and employees, but I told them confidently, “Let’s switch to mobile and go global and IGG will become a billion-dollar company.” Luckily, the entire company came on board and after eight months of development, we launched our very first mobile game, Castle Clash. In December 2012, when I saw the potential opportunity for the mobile game market, I gathered all my key employees and said we were going to switch from building PC games to mobile. That transition was the biggest challenge we had to overcome. What have been the biggest challenges during the company’s transition from PC to mobile gaming, and how have you worked to overcome them? Castle Clash, built in 2013, achieved our first goal of making US$10 million a month and Lords Mobile, build in 2016, achieved our second goal, making a US$50 million-a-month game. How long did it take for the mobile gaming business to gain momentum?Īfter making our transition to mobile games and targeting the global market, we started to gain great momentum. However, after six years in operation, we saw a much bigger opportunity, which was to build mobile games for the global market. Our first vision was for Asian online games to have success in North America. When you started IGG, what key opportunities did you see for the business? It also speaks to our desire, as gamers, to continually push the frontier of what’s possible within the industry. ![]() It’s a statement that reflects the wonderment we feel about gaming – its ability to entertain us, bring us together and inspire us. I’ve always had a passion for gaming and I think one of the business’s core values, Innovators at Work, Gamers at Heart, explains how we all feel about the industry. Have you always been interested in the gaming industry? Then, about a decade ago, a collective passion for online games and spotting an opportunity in the North American market encouraged me and my partners to found IGG. Prior to IGG, I was working as a nanotechnology scientist. Tell us about your career so far and what led you to found IGG.
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